The 2019/20 season in the 1. Bundesliga is in full swing. From an economic point of view, the clubs can expect the highest revenues from media exploitation rights of all time.
The DFL achieved a record result for the national media rights for the rights period 2017/18 to 2020/21. For the first time, the average of one billion euros per season was broken. In the 2017/18 to 2020/21 seasons, the clubs of the 1. and 2. Bundesliga will earn a total of 4.64 billion euros (source: DFL).
More than 930 million euros for the 1st Bundesliga from national television funds
For the 2019/20 season, a total of approx. 1.16 billion euros will be paid out to the clubs in the 1. and 2. Bundesliga.
More than 230 million euros of this will go to the clubs in the 2.nd Bundesliga (an overview of the TV money in the 2. Bundesliga can be found here).
According to this, almost 930 million euros go to the clubs in the 1. Bundesliga.
Assumption: In 2017/18 1 billion € were distributed. In the 2020/21 season, the amount is to rise to € 1.4 billion (source: Kicker of 28.11.2016).
With a total volume of 4.64 billion euros, we have assumed an amount of 1.16 billion euros for the 2019/2020 season.
Since the 2017/18 season, television funds have been distributed according to the so-called 4-pillar principle (source: DFL).
First of all, here is the overview of the national television funds in the 1st Bundesliga season 2019/20:
Distribution according to the "4-pillar principle"
Pillar 1: “Stock”: 70%
Pillar 1 is distributed according to the key that has been known for years.
Means: There is a five-year ranking for both the clubs of the 1. Bundesliga and the 2. Bundesliga. The last five seasons are evaluated.
The last season played is then more important than the season five years ago. The ratio is 5:4:3:2:1.
As before, in the Bundesliga the first player in this ranking receives 5.8 percent of the proceeds, the last 2.9 percent.
In the 2. Bundesliga, the first receives 1.69 percent and the last 0.75 percent.
The exact overview of the distribution of television funds in the 1st Bundesliga season 2019/20 – stock can be found here.
Pillar 2: “Sustainability”: 5%
A 20-year rating is planned with a view to the sporting performance.
Unlike in Pillar 1, however, all seasons are weighted equally here. In addition, 1.Bundesliga and 2. Bundesliga are not considered separately.
The exact overview of the distribution of the television funds in the 1.Bundesliga season 2019/20 – sustainability can be found here.
Pillar 3: “Young Talent”: 2%
The distribution is proportional to the minutes of use of U23 players trained in the association in Germany for the current season.
All matches including the 23rd year of life (excluding relegation and extra time) are taken into account.
Foreign players must be registered with a DFB club before reaching the age of 18.
The exact overview of the distribution of television money in the 1.Bundesliga season 2019/20 – Young Talent will soon be available here.
Pillar 4: “Competition”: 23%
As in Pillar 1, the evaluation in the different table regions is based on a weighted five-year rating (5:4:3:2:1, starting with the last elapsed playing time).
In contrast to Pillar 1, the evaluation is based on a 36er ranking list.
In comparison to Pillar 1, other percentages per table position are also used. The first six clubs in this column will receive the same amount.
The exact overview of the distribution of television money in the 1. Bundesliga season 2019/20 – competition can be found here.
Revenue from group marketing
Added to this are revenues from group marketing. No exact information is available here yet. But will be delivered later.
You can find a calculation for the reveneue distribution for the 1. Bundesliga for the current season here.